05
Tiffany and Co's Store Plan
Where Brand Strategy Meets Floor Plan
Retail space is expensive, and every layout decision has a measurable impact on conversion, dwell time, and average transaction value. The challenge was to go beyond 'this looks good' and build a layout logic that could be defended with merchandising principles — why this category sits near the entrance, why the highest-margin items are at eye level, why the back wall anchors the floor plan.
Mapped the store using established merchandising frameworks — decompression zone, destination placement, adjacency logic — and applied them to Tiffany's specific product hierarchy and customer journey. Cross-referenced with direct observations from the physical space and competitive luxury retail environments.
- Developed a layout with clear conversion logic from entrance to transaction point
- Identified high-margin destination zones and anchor products within the floor plan
- Built a product adjacency map grounded in purchase behavior rather than aesthetics alone
Great retail design is invisible
When a store layout works, customers don't notice it — they just move naturally toward the things they want. The layout's job is to make every product discoverable without making the space feel engineered. That tension between logic and feeling is what makes retail design genuinely interesting.